Amorepacific
Enlivening the moments, connecting the narratives of experiences that link spaces and people. Moving beyond simple product displays, you naturally encounter the mood and value of a new brand within a comfortable space.
This project focuses on intuitively conveying the deep fragrance, texture, and warmth on the skin of Amorepacific's body care brand, Skin U. Without disrupting the unique lifestyle context of the urban F&B space, we carefully coordinated the space and the brand so that visitors could connect with "the moment of discovering and experiencing" Skin U in the natural flow of staying and conversing.
Breaking away from the typical pop-up format that unilaterally promotes a brand, we integrated Skin U as a natural lifestyle object within the cafe and F&B space where visitors stay. Without disrupting the daily rhythm of the space, we designed touchpoints where eyes and hands naturally reach while enjoying food, drinks, and relaxation.
The harmony between the materiality of wood tones and the warmth of body care
We sensually matched the warm wood-toned textures that form the base of the space with the cozy and rich body warmth of the Skin U product line. The natural grain of the wood, the warm-colored lighting, and the heavy silhouette of the products blend into a single mood, maximizing visual and spatial stability.
