KAINE
To celebrate the launch of KAINE's new product 'LIGHT ON', the global influencer private event was designed as an experiential space where guests could directly experience and deeply connect with the brand's values amidst the serene atmosphere of a traditional Hanok.
We poured the most effort into stripping away artificial splendor and expressing the essence of 'coexistence' and 'natural veganism' pursued by Kaine through visual and spatial language. Upon the subtle and warm margins created by the wooden pillars, rafters, and Hanji (traditional Korean paper) window lattices of a traditional Hanok, we neatly arranged fresh live moss, natural wood, terrariums, and the botanical raw ingredients that form the core of our products, like art objects. The layers of greenery, natural stones, and raw ingredients in medicine bottles stacked inside the showcase intuitively yet elegantly reveal the honest journey leading to the creation of the products.
We carefully coordinated the onboarding flow and hands-on experience so that every moment spent was not just a simple exhibition, but led to comfortable relaxation and immersion. We created a terrarium that intuitively demonstrates the waterproof feature of the new product 'LIGHT ON', showcasing its functional aspects. The zone for influencers' content creation organically connects a spacious living room with a daecheongmaru (traditional wooden veranda) and a traditional Korean floor-sitting space—giving the feeling of being in a Hanok hotel—with a powder room styled with charming Korean elements where they can personally test different skincare textures in a customized session. We meticulously attended to every detail of hospitality so that influencers could experience the spatial aesthetics of Korea and the brand's delicate consideration with their entire bodies, naturally building an emotional bond with the brand.
To allow guests to intuitively experience that the raw ingredients of products touching the skin are pure and healthy enough to be directly edible, the catering was also prepared with refreshments and finger desserts that delicately incorporate those very ingredients. Thanks to this journey of experiencing the products with their fingertips while also verifying their freshness through their sense of taste, the influencers who visited the venue thoroughly enjoyed and experienced the prepared drinks and refreshments with even greater interest.
Great care was also put into the olfactory elements that completed the mood of the space. Fresh rosemary and lavender herbs, which are also key ingredients of Kaine's products, were abundantly placed throughout the space, and a room spray delicately blended considering the tastes of Russian influencers was added to weave a subtle texture into the air. This left a pleasant lingering scent that even made passersby outside the Hanok pause in their tracks, and the green plants and herbs, harmonizing with the woody scent of the Hanok, served as an excellent medium to naturally and profoundly convey the values of the naturalistic brand Kaine.
We believe that the true power of a space is only completed when it is 'directly experienced' with all senses, going beyond just the visual. Deeply respecting a brand's philosophy and designing the moments where that sincerity fully reaches people's hearts is always our greatest excitement and most rewarding challenge.
