Tools for Humanity
IRL: Human Mixer Going beyond simply decorating a physical space, this is a total branding event planning that is coordinated so that the most human and warm interaction (Human Mixing) paradoxically stands out amidst a cold, technological sensibility of a black and silver mood.
This project is designed to body the futuristic identity of the global tech brand World in an offline space, while focusing on the essence of "networking where people meet and organically mix." The posters and promotional materials, which are the first visual impression of the event, were also designed to maximize the cold yet sophisticated texture of silver. To grant a visual effect where futuristic textures are distorted and expanded depending on the angle of light, we boldly matched special papers such as highly reflective mirror paper.
Integrated high-sensitivity mood in black & silver tones: To consistently convey a futuristic mood, the main color tones of the entire space have been unified into black and silver.
From the dynamic beats of the DJing session to the synchronized lighting production and the details of the catering, we tied all elements together into a single tone and manner to achieve a highly immersive experience.
